Arrows in Motion
Arrows in Motion
Most podcasts about business and marketing tell you what to think. Arrows in Motion asks better questions.
Hosted by Scott Heaton, Arrows in Motion is a long-form conversation podcast that goes deep with entrepreneurs, executives, and marketing professionals who've built real things — and learned hard lessons along the way. Each episode explores the gap between how success looks from the outside and what it actually takes to get there: the strategy, the grind, the pivots, the moments nobody posts about.
Whether you're a Fortune 500 VP rethinking what career advancement really costs, a small business owner trying to figure out if your marketing agency is actually on your side, or a fitness entrepreneur building something from scratch with nothing but drive — there's a conversation here for you.
For early-career marketers and marketing students trying to break into the industry, Arrows in Motion is the mentorship most people never get access to. Real talk on salary negotiation, building professional confidence, navigating agency culture, and what marketing careers actually look like beyond the job description. No gatekeeping. No fluff.
For experienced professionals, it's a mirror — and a reminder that the smartest people in the room are still asking questions.
New episodes drop on YouTube and all major podcast platforms. Subscribe wherever you listen.
marketing strategy
entrepreneurship
career development
personal branding
agency vs in-house marketing
small business growth
corporate leadership
women in business
fitness entrepreneurship
professional development
entry-level marketing
marketing
Episodes
17 episodes
It Looks Too Perfect. Tyler Wagner on How to Spot an AI-Built Website and Why That Matters
Tyler Wagner has been building websites long enough to notice something most people haven't yet.In this episode of Arrows in Motion, Scott sits down with Tyler Wagner, Director of Website Development at Arrows Up, for a conversation abo...
You Have to Learn the Rules Before You Break Them: Cory Montero on Building Brands That Actually Work
Most small businesses think branding is a logo. Cory Montero has spent his career proving it is everything else.In this episode of Arrows in Motion, Scott sits down with Cory Montero, Chief Creative Officer at Arrows Up, for a conversati...
Don't Build a Product for Your Customers. Let Your Customers Build It | Ed Rodriguez of Hire LATAM
Ed Rodriguez did not set out to build a recruiting agency.In this episode of Arrows in Motion, Scott sits down with Ed Rodriguez, founder and CEO of Hire LATAM, for a conversation about what happens when the market tells you something yo...
The Question Marketing Will Be Asking in a Year: Josh Jones on Why Integrity Wins Every Time
Josh Jones took a pay cut to be present for his daughter. That one decision changed everything.In this episode of Arrows in Motion, Scott sits down with Josh Jones, Business Development Manager at Digital Strike in St. Louis, for a conv...
Never Lose Sight: How Angela Ricketts & Mark Borrela Turned Tragedy Into a Mission for Change
Some businesses start with a market opportunity. Some start with a mission. And some start with a moment so painful that making something beautiful is the only response left.In this episode of Arrows in Motion, Scott sits down with two ...
There Is More Than Enough Work for Everybody: RJ Shay on 50 Years of Commercial Illustration
Episode 12: RJ ShaySome careers are planned. RJ Shay's just kept going.In this episode of Arrows in Motion, Scott sits down with Bob, known professionally as RJ Shay, a St. Louis illustrator, caricaturist, and commercial ...
Perfect Your Craft and the Rest Will Follow: Brian Bauer of PHENIX Investigations
Episode 12: Brian Bauer of PHENIX InvestigationsBrian Bauer has been doing one thing since he was 20 years old.In this episode of Arrows in Motion, Scott sits down with Brian Bauer, founder and CEO of PHENIX Investigations...
Nobody Wants to Be the Toby: Hunter Butler on Building HR That Actually Helps People
Episode: Hunter Butler of Streib CompanyEveryone has a vision of what HR is. Most of them involve Toby Flenderson.Hunter Butler wants to change that.In this episode of Arrows in Motion, Scott sits down with Hunter B...
I'm Going to Behave Recklessly With My Career for Eternity: Jon Brunts on Comic Books, Sandwiches, and the Glue Guy
Episode: Jon Brunts of Altered State Comics & Matterhorn StitchworksSome people have a career. Jon Brunts has a career sandwich.In this episode of Arrows in Motion, Scott sits down with Jon Brunts, owner of Altered Sta...
They Will Step Over However Many Bodies It Takes: Jeremy Anderson on Building an Ethical Home Services Company in a Industry Gone Wrong
Episode: Jeremy Anderson of Express Home ServicesMost home service companies will never tell you what's actually happening in your attic.Jeremy Anderson will.In this episode of Arrows in Motion, Scott sits down with Jerem...
In 20 Years of Agency Work He Never Saw This Strategy Fail — Tom Gatti of Black Twig Marketing
Episode: Tom Gatti of Black Twig MarketingTwenty years is a long time to run an agency. Long enough to watch the industry change completely. Long enough to know what never changes.In this episode of Arrows in Motion, Scott...
The Art World Said No. The Punk Scene Said Yes. Brian Chankin of Deadly Prey Gallery
Episode: Brian Chankin of Deadly Prey GallerySome businesses start with a business plan. This one started with a book.In this episode of Arrows in Motion, Scott sits down with Brian Chankin, co-founder of Deadly Prey Galle...
The Honest Truth About Why Marketing Agencies Let You Down
Episode: Jack Nations | Marketing DirectorMost small business owners sign a contract with a marketing agency expecting results — and end up frustrated. In this episode of Arrows in Motion, we sit down with Jack Nations, a longtime...
From Hydroponic Lettuce to Hemp Homes: James Forbes on Building at the Edge of What's Legal
Episode: James Forbes | Tiger Fiber & Good Life GrowingMost people hear hemp and think one thing.James Forbes has built two businesses around everything else.James is the founder of Good Life Growing — a hydropo...
No Gym, No Plan, No Problem: How Ben Smith Built a Personal Training Empire From Zero
Episode: Ben Smith | Fitness FriendWhat does it take to build a successful personal training business from scratch? In this episode of Arrows in Motion, we sit down with Ben Smith, founder of Fitness Friend, who walked away from t...
Nobody Gets Fired for Being Too Creative. Dan Graney on Copywriting, AI, and Decades of Big Swings
Episode: Dan Graney | What does it actually mean to stay creative for decades in an industry that keeps changing the tools? In this episode of Arrows in Motion, Scott sits down with Dan Graney — veteran creative copywriter, pop c...
The Corner Office Has a Cost: Kate DeWulf on Burnout, Boundaries, and What Nobody Tells You About the Top
Kate DeWulf | Fortune 500 VP & Founder of The Big Apple Red She has the title, the salary, and the corner office — and she'll be the first to tell you the cost. Fortune 500 VP Kate DeWulf gets honest about burnout, salary negotiation...