Arrows in Motion Podcast
Arrows in Motion
Most podcasts about business and marketing tell you what to think. Arrows in Motion asks better questions.
Hosted by Scott Heaton, Arrows in Motion is a long-form conversation podcast that goes deep with entrepreneurs, executives, and marketing professionals who've built real things — and learned hard lessons along the way. Each episode explores the gap between how success looks from the outside and what it actually takes to get there: the strategy, the grind, the pivots, the moments nobody posts about.
Whether you're a Fortune 500 VP rethinking what career advancement really costs, a small business owner trying to figure out if your marketing agency is actually on your side, or a fitness entrepreneur building something from scratch with nothing but drive — there's a conversation here for you.
For early-career marketers and marketing students trying to break into the industry, Arrows in Motion is the mentorship most people never get access to. Real talk on salary negotiation, building professional confidence, navigating agency culture, and what marketing careers actually look like beyond the job description. No gatekeeping. No fluff.
For experienced professionals, it's a mirror — and a reminder that the smartest people in the room are still asking questions.
New episodes drop on YouTube and all major podcast platforms. Subscribe wherever you listen.
marketing strategy
entrepreneurship
career development
personal branding
agency vs in-house marketing
small business growth
corporate leadership
women in business
fitness entrepreneurship
professional development
entry-level marketing
marketing
Episodes
9 episodes
I'm Going to Behave Recklessly With My Career for Eternity: Jon Brunts on Comic Books, Sandwiches, and the Glue Guy
Some people have a career. Jon Brunts has a career sandwich.In this episode of Arrows in Motion, Scott sits down with Jon Brunts, owner of Altered State Comics and Matterhorn Stitch Works in St. Louis, for a conversation about what happe...
They Will Step Over However Many Bodies It Takes: Jeremy Anderson on Building an Ethical Home Services Company in a Industry Gone Wrong
Most home service companies will never tell you what's actually happening in your attic.Jeremy Anderson will.In this episode of Arrows in Motion, Scott sits down with Jeremy Anderson, founder of a multi-branch home services company cove...
In 20 Years of Agency Work He Never Saw This Strategy Fail — Tom Gatti of Black Twig Marketing
Twenty years is a long time to run an agency. Long enough to watch the industry change completely. Long enough to know what never changes.In this episode of Arrows in Motion, Scott sits down with Tom Gatti, partner at Black Twig Marketin...
The Art World Said No. The Punk Scene Said Yes. Brian Chankin of Deadly Prey Gallery
Some businesses start with a business plan. This one started with a book.In this episode of Arrows in Motion, Scott sits down with Brian Chankin, co-founder of Deadly Prey Gallery and former owner of Odd Obsession Movies, for one of the ...
The Honest Truth About Why Marketing Agencies Let You Down
Episode: Jack Nations | Marketing DirectorMost small business owners sign a contract with a marketing agency expecting results — and end up frustrated. In this episode of Arrows in Motion, we sit down with Jack Nations, a longtime...
From Hydroponic Lettuce to Hemp Homes: James Forbes on Building at the Edge of What's Legal
Most people hear hemp and think one thing.James Forbes has built two businesses around everything else.James is the founder of Good Life Growing — a hydroponic urban farm supplying local restaurants across St. Louis — and Tiger Fi...
No Gym, No Plan, No Problem: How Ben Smith Built a Personal Training Empire From Zero
Episode: Ben Smith | Fitness FriendWhat does it take to build a successful personal training business from scratch? In this episode of Arrows in Motion, we sit down with Ben Smith, founder of Fitness Friend, who walked away from t...
Nobody Gets Fired for Being Too Creative — Dan Graney on Copywriting, AI, and Decades of Big Swings
Episoe: Dan Graney | What does it actually mean to stay creative for decades in an industry that keeps changing the tools? In this episode of Arrows in Motion, Scott sits down with Dan Graney — veteran creative copywriter, pop culture enthusias...
The Corner Office Has a Cost: Kate DeWulf on Burnout, Boundaries, and What Nobody Tells You About the Top
Kate DeWulf | Fortune 500 VP & Founder of The Big Apple Red She has the title, the salary, and the corner office — and she'll be the first to tell you the cost. Fortune 500 VP Kate DeWulf gets honest about burnout, salary negotiation...